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  • Writer's pictureBrannon D.

What is a Recruitment Strategy? A Quick Guide to Success

Updated: Aug 24, 2023

Have a plan of action for finding and attracting the best candidates for your open positions!


What is a Recruitment Strategy?

Simply put, a recruitment strategy determines how your business will attract, hire, and onboard talent. It should be connected to your overall business objectives to achieve company goals. A proper recruitment strategy should include the following:

  • Talent Requirements and skills gaps

  • Headcount planning

  • Employee value proposition

  • Recruitment marketing strategies

  • Selection criteria

  • Tools or technologies you plan to use

  • Succession plans

  • Recruitment budget

Your recruitment strategies must be attainable and easy to convey. While you can alter your tactics, the strategy must always be clear and concise.


5 Advantages of an Effective Recruiting Strategy

  1. Attract top talent by offering competitive salaries and benefits, promoting company culture and values, streamlining the application process, and providing precise and detailed job descriptions.

  2. Reduce hiring costs by targeting suitable candidates and using efficient recruiting methods, and you save time and money in the hiring process.

  3. Improve employee retention. Employees who feel aligned with their work stay with you longer. This will help you reduce the costs and hassle of constantly hiring and training new employees.

  4. Boost company performance by hiring the right people. This drives productivity and customer satisfaction and impacts your bottom line.

  5. Improve hiring experience with timely and transparent communication throughout the recruitment process. This will improve the candidate experience and builds trust and positive relationships with potential hires.


5 Tips for A Successful Recruitment Strategy

Recruiting the right talent is essential for any business to succeed. A successful recruitment strategy should involve several elements, from creating a clear job description to finding the best candidates. Here is a guide to creating an effective recruitment strategy:


1. Optimize Your Careers Page

An optimized careers page boosts your search engine rankings, allowing more candidates to find your site and easily apply. Your career page should list open positions and highlight your culture and values. Here’s how you can optimize it:

  • Make it user-friendly.

  • Highlight your company's unique culture and values.

  • Provide detailed information about open positions.

  • Use engaging visuals.

  • Make it mobile-friendly.

2. Focus on your Employer Branding

Your brand represents people's perceptions, understanding, and opinions about you as an employer. It's based on everything they see and hear from you, whether in person, online, or on the news.


The best employers may not be the most prominent companies, but they draw more talent because of their encouraging image and good work environment. To attract the best talent, make your company an excellent workplace, emphasize its unique culture and values, and provide employees with the benefits and opportunities they deserve.


3. Evaluate your current Recruitment Strategy

Regularly assessing the company's internal recruitment operation will guarantee the program's methods and strategies remain effective. It's also essential to evaluate the process in terms of the candidate's experience. The recruitment team should go through all the steps a candidate would when considering a position in the organization. Pursue feedback from candidates and hiring managers in an effort of continuous improvement.


4. Target passive candidates

Did you know more than 70% of candidates are passively recruited? Attracting passive candidates often requires more effort than just posting a job. They’re usually content in their current role and not actively looking for new job opportunities. The best step forward is conveying the benefits and opportunities you offer and how you measure up to their current roles.


5. Consider outsourcing to recruitment agencies

There are many outsourcing opportunities for recruiting. The company's internal acquisition team can manage the day-to-day recruitment operation but consider partnering with a third-party agency for particular recruiting situations.


For example, it may be more practical and cost-effective to outsource specialized recruitment agencies to handle a one-time need for a large number of employees with similar skill sets. Another situation might be to build long-term partnerships with third-party recruiters regardless of occurrence while maintaining some recruitment in-house.


By following these steps, you can create an effective recruitment strategy that will help you find the right person for the job!


Contact Mission Box Solutions with your hiring needs and challenges for a fresh and knowledgeable perspective on your recruiting strategy!


Further Reading:


Photo credit: Getty/PeopleImages

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