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6 Tips to Writing Job Ads: Attract the Right Candidates

Updated: Apr 4, 2023

How to optimize your job posting for the ideal candidates.

There are roughly 10 million job openings in the United States, but only about 8.6 million unemployed people. The supply of good workers, and even less actively looking for work, is scarce relative to the number of job opportunities. With so many job postings out there and not enough people to fill them, employers wonder how to attract the best job seekers beginning their job search.


Recruitment has never been more competitive than today. With so many choices, people spend less time at businesses and more time searching for their “ideal job.” Most people today want more than just a “job” they want a vocation they love, work they can enjoy, and a mission that has real significance.


To guarantee that your job posting stands out, you need to attract candidates with an appeal to the heart, soul, and/or wallet of your ideal prospects. Let’s dive into how to create an effective job advertisement!


Know The Purpose of Your Job Posting

Any job posting that you pos