6 Tips to Writing Job Ads: Attract the Right Candidates
How to optimize your job posting for the ideal candidates.
In the United States, there are roughly 10 million job openings, but only about 8.6 million unemployed people. The supply of good workers, and even less so actively looking for work, is lacking relative to the number of job opportunities. With so many job postings out there and not enough people to fill them, employers wonder how to attract the best job seekers who are beginning their job search.
Recruitment has never been more competitive than today. With so many choices, people are spending less time at businesses and more time in search of their “ideal job.” Most people today want more than just a “job,” they want a vocation they love, work they can enjoy, and a mission that has real significance.
To guarantee that your job posting stands out, you need to attract candidates with an appeal to the heart, soul, and/or wallet of your ideal prospects. Let’s dive into how to create an effective job advertisement!
Know The Purpose of Your Job Posting
Any job posting that you post and promote should function to:
Draw, appeal, and communicate to the right candidates
Dissuade candidates unsuitable for the role
Illustrate a positive image of your organization
Adhere to legislation surrounding discrimination
Deliver obvious instruction on what candidates should do next
Start with the Basics
Many of these may seem somewhat obvious, but you’d be amazed what gets missed when people are focusing on things to customize their posting. Be sure to include:
Location (or Remote)
Company name (or concise description, if confidential).
Call to action.
Define and Sell the Opportunity
When writing a job posting for your company, make sure to describe it in a manner that the prospect will be able to envision a routine day in that position’s role.
If there are going to be any necessary skills or knowledge that might take a candidate by surprise, make sure you include them. When you are detailed in the requirements, you filter out people who are speculating what the job entails, and save yourself time to find the best applicant.
Next, you need to persuade candidates that this is the best opportunity for them. Why should a candidate decide to apply to your job rather than another?
This is where you should convey the unique and substantial benefits and advantages of working in this position and/or for your company. Include any perks, benefits, equipment, and time off you’re offering.
Do some research to know what benefits job seekers are prioritizing. If you find that many prospects are hoping for a remote role, consider offering telecommuting with a flexible work schedule.
Another benefit you should include is the culture of your company. Most job seekers want to know they’re going to work for people that respect and appreciate them. They’ll most likely look on job board websites like Glassdoor to see what it’s like to work at your company.
Finally, emphasize your company’s values and missions so that the candidate knows what kind of employer you are. Be sure to highlight the important work and value you offer to the world as an enterprise.
Properly Market Your Job Posting
Be sure to consider searchability when creating and phrasing your advertisement. Writing excellent content for your job advert might be satisfying, but if you forget to regard key search terms, your work might not get the exposure it deserves.
Candidates will search for specific job titles on Google and Linkedin, so if you say ‘Wordsmith Genius” rather than ‘Senior Copywriter’, you might miss the people looking for the job you’ve posted! Consider the balance between levity and practicality to create an effective posting and attract the candidates you need.
If you really want to stand out, an infographic could be the way forward. These tend to perform better on social media, but you could also share them on recruitment websites and your own site.
If you want more information check out this article: The Job Advertisement Reconstructed: Infographic Style
Finish with a Call to Action
To complete your job posting, make it obvious what they need to do NEXT. How exactly do they apply?
Make sure your contact information or the next step in the application is obvious wherever the job posting is located.
Work with a Recruiter to Optimize
Recruiters at Mission Box Solutions, know both sides of the employer/candidate dynamic in job opportunities and job seekers. We can help to optimize your marketing strategies for the roles you need to be filled!
Contact us to learn how you can upgrade your approaches to find and attract the right people.
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Photo credit: Getty/HABesen